van gogh museum poster framed

The branding of the Van Gogh Museum

When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen.  We could not give a straight answer because that is not really possible on hindsight. What we did do was, research what all the experts were saying or had …

he 5 Most Persuasive Words in English

The 5 Most Persuasive Words

I read an article about copy writing the other day. The author, Gregory Ciotti, stated that the 5 most persuasive words in English are: You Free Because Instantly New With persuasive the author means…WORDS THAT SELL. It is a nice article. Sure there is room for debate. Because I could think of other persuasive words that will or can change you behavior, for example: …

What’s up with that?

I always find the question ‘What’s up?’ strange. Since I am not a native English speaker I wonder ‘Up where?’. So I almost think of things that are looking up. Well a dirty mind is a joy forever the say, so in a split second there are some body parts than can look up as well. And everybody knows what …