I also designed a poster that was inserted in the Rijk magazine. This poster represents the flow of sustainable public procurement. Flowcharts are of course a simplified representation of the procedures/steps people within an organisation have to take. The simplification always leads to discussion. How can you simplify complex things? In this case the flowchart with the blue background represents …
When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not give a straight answer because that is not really possible on hindsight. What we did do was, research what all the experts were saying or had …
I read an article about copy writing the other day. The author, Gregory Ciotti, stated that the 5 most persuasive words in English are: You Free Because Instantly New With persuasive the author means…WORDS THAT SELL. It is a nice article. Sure there is room for debate. Because I could think of other persuasive words that will or can change you behavior, for example: …